Privacy Policy

This Privacy Policy describes how PR Electric Direct ("we," "us," or "our") collects, uses, stores, and shares information about you when you visit or make a purchase from prelectricdirect.com (the "Site"). This policy applies to all visitors, customers, and users of the Site.

PR Electric Direct is committed to handling your personal information responsibly and transparently. We collect only the information necessary to fulfill your order, operate our business, and improve your experience on the Site. We do not sell your personal information to third parties.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please discontinue use of the Site.

We collect two categories of information when you use the Site:

Order Information — When you place or attempt to place a purchase through the Site, we collect the following information directly from you:

• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment information (credit card numbers are encrypted and processed by our payment processor — we do not store full card numbers on our servers)
• Order details, including products purchased, quantities, and transaction amounts

Device & Usage Information — When you visit the Site, we automatically collect certain technical information about your device and browsing behavior, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages viewed, time spent on pages, and navigation paths
• Referring website or search terms that directed you to the Site
• Date and time of visit

This device and usage information is collected automatically through cookies, log files, and similar technologies, as described in Section 4.

We use the information we collect for the following purposes:

Purpose	Information Used
Process and fulfill your order	Name, shipping address, payment information, order details
Send order confirmations and shipping notifications	Email address, phone number, order details
Coordinate pre-shipment inspection and logistics	Name, shipping address, order details
Handle defective unit claims and exchanges	Name, order details, contact information
Screen for fraud and unauthorized transactions	IP address, billing address, payment information
Respond to customer inquiries and support requests	Name, email, phone, order details
Improve Site performance and user experience	Device and usage information
Comply with legal obligations	Order information, as required by law

We do not use your personal information to send unsolicited marketing communications. Order-related communications (confirmations, tracking updates, and service notifications) are sent as part of your transaction and are not marketing messages.

PR Electric Direct operates an on-demand fulfillment model in which orders are transmitted to manufacturers and suppliers for preparation prior to shipment. In the course of fulfilling your order, your information may be shared with the following categories of third parties solely for the purpose of completing your transaction:

• Manufacturers and suppliers — Your name, shipping address, and order details are transmitted to the manufacturer or supplier to initiate preparation of your order
• Shipping carriers — Your name and delivery address are shared with UPS, FedEx, DHL, or USPS to facilitate delivery
• Payment processors — Your payment information is handled by our secure payment processing partner and is never stored on PR Electric Direct's servers in unencrypted form
• Insurance providers — Order value and shipping details are shared with our shipment insurance provider to cover each delivery

Our Site is built and operated on WordPress / WooCommerce. You can review WordPress's privacy practices at automattic.com/privacy.

We do not sell, rent, trade, or otherwise transfer your personal information to any third party for their own marketing or commercial purposes. Information is shared with third parties only to the extent necessary to fulfill your order or comply with legal requirements.

We may also disclose your personal information if required to do so by law, court order, or governmental authority, or where we believe disclosure is necessary to protect the rights, property, or safety of PR Electric Direct, our customers, or the public.

Our Site uses cookies and similar tracking technologies to operate correctly and to analyze how visitors use the Site. A cookie is a small data file placed on your device when you visit a website. Cookies allow the Site to remember your preferences and session information across pages.

We use the following types of cookies:

• Strictly necessary cookies — Required for the Site to function. These include session cookies that maintain your shopping cart and authentication status. You cannot opt out of these without affecting Site functionality.
• Functional cookies — Remember your preferences such as language selection (English/Spanish) across sessions.
• Analytics cookies — Collect anonymized information about how visitors use the Site, including pages visited and time spent. This data is used to improve the Site. See Section 5 for details.

Most web browsers allow you to control or disable cookies through their settings. Please note that disabling cookies may affect certain functions of the Site, including the shopping cart and checkout process. For more information about cookies and how to manage them, visit allaboutcookies.org.

We use Google Analytics to collect anonymized information about how visitors use our Site. Google Analytics uses cookies to collect data such as pages visited, time on site, geographic region, and device type. This information helps us understand how customers find and interact with the Site so we can improve the experience.

The data collected by Google Analytics does not include your name, email address, or payment information. Google Analytics data is aggregated and anonymized before we review it. You can learn more about Google's data practices at policies.google.com/privacy, and you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We retain your Order Information for as long as necessary to fulfill the purposes outlined in this policy, including to maintain business records, comply with legal and tax obligations, and resolve any disputes that may arise from a transaction.

Device and usage information collected through analytics and cookies is retained in accordance with our analytics provider's standard retention policies, typically 26 months.

If you would like to request deletion of your personal information, please contact us through our contact form. We will fulfill deletion requests to the extent permitted by applicable law and our legal record-keeping obligations.

PR Electric Direct takes reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, or destruction. Our Site is served exclusively over HTTPS with SSL encryption. Payment information is transmitted using industry-standard encryption and is processed by a PCI-compliant payment processor.

While we implement reasonable security measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information, and we encourage you to take appropriate measures to protect your own data, including using strong passwords and keeping your account credentials confidential.

Depending on your state or territory of residence, you may have certain rights with respect to your personal information. These may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Request deletion of your personal information, subject to our legal record-keeping obligations
• Request that we restrict or limit our processing of your personal information in certain circumstances

To exercise any of these rights, please contact us through our contact form or by phone at (248) 289-3149. We will respond to all verifiable requests within a reasonable timeframe and in accordance with applicable law.

Our Site may contain links to third-party websites, including manufacturer product pages and external resources. These third-party sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policy of any third-party site you visit through a link on our Site.

The Site is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a person under 18, please contact us through our contact form and we will take steps to delete that information promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Effective" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of the Site following the posting of any changes constitutes your acceptance of those changes.

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your information is handled, please contact us through the following channels:

• Contact Form: prelectricdirect.com/contact
• Phone: (248) 289-3149

Our team responds to all privacy inquiries within 2 business days.